The Fund’s Mission

The Fund and its MANAGER adheres to a publicly announced mission statement:

"Helping talented people communicate their vision to a wider audience."

The statement encapsulates the core values of the Fund and its MANAGER:

Special Emphasis on People

An investment in creative industries is somewhat different from traditional investing. All capital investors evaluate the people who run the factories, who are responsible for management, and who ensure wealth creation for owners. But for capital investors in the creative industries the people are the investment. This places special ethical demands on the Fund.

An old Greek story tells of a merchant ship that gets thrown into a storm. As the situation gets worse the captain demands that all the passengers must throw their belongings overboard. As the merchants lament losing their valuable goods one man calmly throws all his possessions into the sea. The captain asks him why he is not upset. The man replies: "These are things, but everything of real value I carry in my head."

This is the fundamental truth about human capital. It is the most valuable resource we have. The versatility of human capital means that it is a most liquid asset. Properly nurtured it is the source of long term sustainable well being.

In order to be an attractive partner to creative people with talent the Fund must live up to their ethical expectations. The ethical positioning of the fund is not just good public relations it forms a major part of the Fund’s competitive advantage! It is also evident that a Fund concentrating on the creative industries will be under unprecedented public scrutiny.

The Fund realizes that as it is investing in people and their capabilities it has a special responsibility to nurture and develop human resources; that is talent. The operating principles of the Fund must be of the highest ethical standard. The Fund will view its investments as long-term responsibilities that will ultimately maximize the benefits for investment targets, investors and society as a whole.

Ethical Guidelines

The ethics of the Fund will show in all its operations:

• The management of the Fund must be transparent
  
• The Fund will implement an investment policy that can be communicated both to the Fund’s investors as well as potential investment targets
  
• The Fund will communicate clearly the responsibilities it will place on any potential investment target
  
• The Fund is seeking long-term growth and profitability, not quick fix solutions and short term gain
  
• The Fund will not invest in any venture that undermines human values and unfairly exploits talent resources
  
• The Fund aims to create mutual benefit for both investment target and the Fund’s investors
  
• The Fund will openly communicate its decisions to potential investment targets
  

The Fund will expect target companies to follow ethical guidelines that are compatible with the fund’s principles.